Marketing Metrics

Multi-Segment Marketing Strategy

Multi-Segment Marketing Strategy

In order to reach your target markets, you need to have a well-crafted marketing strategy. A common mistake that businesses make is trying to appeal to everyone when in reality, not everyone is going to be interested in your product or service. Here’s how to craft a multi-segment marketing strategy that will help you reach your target audience.

how do I know if my marketing is working

How Do I Know If My Marketing is Working

How do I know if my marketing is working? What does success look like to you and your business? Matching your objective to your marketing activity to specific key performance indicators that have clear implications. These are the steps to take the “it depends” answer and turn it into a more quantifiable concept of measuring marketing success…