Google Search Console (previously known as google webmaster tool) is a free service offered by Google that helps you monitor, maintain and troubleshoot your site’s presence in Google search results.
By establishing SMART goals and evaluating your activities you can start to estimate how long your marketing will take to work.
How do I know if my marketing is working? What does success look like to you and your business? Matching your objective to your marketing activity to specific key performance indicators that have clear implications. These are the steps to take the “it depends” answer and turn it into a more quantifiable concept of measuring marketing success…
Why is it crucial that every company creates a content strategy based on cold hard data? The simple answer is quality.
