Building your marketing plan is a bit like building with Lego blocks. It would help if you started with the basic components of marketing and then made them until you had a complete structure. The first step is to create your foundation, which includes your target audience and marketing objectives. Once that’s in place, you can start adding on the different pieces: your platforms, activities, calendars, frequency and content. Take it one step at a time, and soon you will have a plan ready for takeoff!