Case Study
Dyson Law Firm
Vancouver & Surrey, British Columbia
Generated 64 high-quality paid leads and tripled organic traffic in one year
Introducing Dyson Law Firm
Dyson Law Firm is a litigation-focused practice with over 21 years’ experience representing individuals, families, and businesses across British Columbia. The firm regularly handles complex matters in personal injury, insurance law (including disability insurance claims), employment and labour law, builders’ liens, and wills & estate disputes, and serves clients from offices in Vancouver and Surrey.
Challenge
Dyson had worked with other marketers before, but the results weren’t worth the cost. Campaigns brought clicks, but none of them turned into real clients in the previous year. Most leads weren’t serious. They were just browsing and not ready to hire.
The firm knew they needed a smarter way to reach the right people for the right services, like Wills & Estates or Disability Insurance, without wasting money on audiences that wouldn’t convert.
Dyson wanted fewer wasted clicks and more real conversations. They needed marketing that actually generated paying clients, not just traffic.
Solution
Dyson needed a marketing approach that actually delivered results. They weren’t just looking for more clicks, they wanted to attract the right people for the right services and turn online interest into paying clients.
Tactycs built a focused, results-driven marketing strategy combining paid digital advertising and search engine optimization (SEO), designed to generate high-quality leads and reduce wasted spend. The goal was simple: create a system where every dollar spent contributed to real conversations and real business, not just website traffic.
Google Ads
Targeted Lead Generation
Here’s What We Did
Tactycs started by creating dedicated Google Ads campaigns for Dyson’s priority services, like Wills & Estates and Disability Insurance. Each campaign was carefully designed to reach people actively searching for these services. The ad copy, images, and messaging were crafted to clearly explain what Dyson offered and why someone should take action now.
Instead of just focusing on driving clicks, the campaigns were structured to guide prospects toward contacting the firm, making it easy for potential clients to understand the next steps. By focusing on quality over quantity, Dyson began attracting leads that were actually ready to engage, rather than just casual visitors.
Conversion-Focused Funnel
Tactycs also focused on creating a smooth, results-oriented funnel from first contact to consultation. Every ad click sent visitors to a clear, easy-to-navigate landing page, and the website itself guided them naturally toward submitting an inquiry. Along the way, the team tracked performance closely, making adjustments to optimize conversions and maximize ROI. The result was a marketing system that wasn’t just about getting attention, it was about getting the right attention, ensuring Dyson could connect with serious prospects and grow their business predictably.
Search Engine Optimization
Organic Growth & Visibility
On the SEO side, Tactycs optimized Dyson’s website to rank for the terms that real clients were searching for. Service pages were updated with clear, concise content, while the website’s structure was improved to make it easy for visitors to find the information they needed.
By targeting the right keywords and improving page layouts, the website began attracting qualified visitors who were more likely to become clients. Over time, this organic traffic supported the paid campaigns, creating a consistent and sustainable flow of high-quality leads.
The Results: Real Leads and Measurable Growth
+64 Leads
generated from paid campaigns (previous year: 0)
In 1 year, Tactycs enhanced all marketing categories
9.28% Click-to-Conversion Rate on the Disability Insurance campaign
$2.83 Cost Per Click and $230 Cost Per Conversion on Wills & Estates ads
3x Organic Clicks year over year
2x Organic Impressions year over year