Case Study
Quality Care Roofing
Petersburg, Ontario
45 Leads in 1 Month & +50% Organic Traffic in 3 months
Introducing Quality Care Roofing
Quality Care Roofing is a roofing and exterior services provider based in Petersburg, Ontario. Serving Kitchener, Waterloo, Wilmot, and surrounding areas, they specialize in residential roofing, siding, gutters, soffit and fascia, and snow removal. With a strong reputation for quality craftsmanship and customer satisfaction, they deliver dependable solutions to homeowners looking to protect and enhance their properties.
Before becoming a Tactycs client, Quality Care Roofing had already made an impression by replacing the roof on one of Tactycs’ co-founders’ homes in Kitchener. The quality of work and customer experience made a lasting impression. Known locally for their honest, hardworking approach and steady stream of referrals, they were thriving on word-of-mouth alone. But by the end of 2024, they were ready to grow, and that’s where Tactycs came in to help build their brand and grow their business.
Challenge
Although Quality Care Roofing had built a strong reputation of dependable service and glowing word-of-mouth referrals in their community, their digital presence didn’t reflect that success. Their website lacked the structure and optimization needed to compete in search rankings, making it difficult for potential customers to discover them online. Roofing-related searches in their area rarely led to their website and their web traffic remained low. Most new jobs came from repeat customers or direct referrals, which was great for trust, but limiting for growth. To scale effectively, Quality Care Roofing needed to start showing up where new customers were actively searching. That’s where Tactycs stepped in, to help build long-term organic visibility and turn their trusted local reputation into a powerful digital footprint. Their goals were to increase the volume of high-quality leads, appear in search results for roofing services, and build sustainable, long-term organic visibility.
Solution
To help Quality Care Roofing generate more qualified leads and increase their online visibility, Tactycs developed a digital strategy that met homeowners at every stage of their decision-making journey. This included three key channels: Google Local Services Ads (LSAs) to capture the highest-intent searchers ready to call, Google Ads to educate and convert those in the research phase, and SEO content to build long-term organic reach. Whether a homeowner needed emergency repairs or was gathering quotes, Quality Care Roofing showed up with the right message at the right time.
The strategy was rooted in understanding how people search for roofing services. LSAs targeted those ready to call immediately, Google Ads addressed users comparing options with informative and persuasive messaging, and blog content built trust with helpful answers to common questions. Rather than just driving traffic, every channel worked together to guide people toward becoming leads.
Google Local Services Ads (LSAs)
Here’s What We Did
LSAs are where the highest-intent searchers convert into customers. They are ready to make a call and book a roofer today. We cleaned up Quality Care Roofing’s Google Business profile, pushed for more reviews, and ensured they were meeting the standards required to remain visible and competitive. That included achieving Google Guaranteed status, which adds a trusted badge to their listing, giving homeowners immediate confidence and peace of mind. Since optimizing the LSAs, Quality Care Roofing has received 79 total leads, 49 of which were qualified, at an average cost of just $35 per qualified lead. Now that Quality Care Roofing is now “Google Guaranteed” from LSAs, one key factor in maintaining that top spot is quick response time. Google prioritizes businesses that respond quickly and their team consistently meets those expectations, which helps them stay visible and competitive. In just one month, a LSA ad spend of $1,466.80 brought in 45 qualified leads at an impressive cost of only $32.60 per lead, proving how effective this channel is for high-converting, ready-to-act customers.
SEO Content Generation
While the ads started generating leads quickly, we also got to work on the long-term play, which was organic SEO content. We created a strategy around questions real people were searching for such as “how to tell if you need a new roof” or “why are there ice dams on my roof.” The goal wasn’t just to rank, but to provide value and build trust and it’s working. One article alone drove 13 calls directly from the page. In just three months, their organic traffic has grown by 50.1% compared to the previous period and their domain authority has increased by 50% as well. These signals show that the content strategy is not only improving rankings, but actively pulling people into the sales funnel.
Google Search Ads
While LSAs catch the urgent customers, Google Ads are where we get to educate and persuade. These campaigns allowed us to target research driven homeowners searching for questions like “how much does a new roof cost in Ontario” or “how to tell if I need roof repairs.” We built campaigns around common pain points and objections, using strong ad copy, trust signals, and dedicated landing pages to address concerns and move people closer to booking. In one month, the ads brought in three qualified leads at under $100 per lead, already outperforming original expectations and helping to fill the pipeline with prospects who are more likely to convert over time.
The Result
49 Qualified Leads from Google LSAs at just $35 per lead
In just a few months, Tactycs transformed Quality Care Roofing’s digital presence from referral-only to a fully functioning lead machine.
+In just one month, LSA ad spend of $1,466.80 brought in 45 qualified leads at an impressive cost of only $32.60 per lead
+50.1% Organic Website Traffic in 3 months
+50% Increase in Domain Authority
Top Rankings for Roofing Terms
Ken Irvine, Owner, Quality Care Roofing
