Social Media
Marketing
In Cambridge
That Works.
At Tactycs, we don’t just manage social media—we create strategies that build authentic connections. Our tri-cities-based team specializes in crafting campaigns that engage your audience, reflect your brand, and drive measurable growth.
Campaign Process & Expectations
Our Proven Social Media Marketing Process
Our Tactycal team uses a proven, results-oriented process for social media management here in Cambridge.
Here’s how we do it:
1 - Goal setting & Channel Choosing
Success begins with clear goals. We work with you to define measurable objectives, from driving follower growth to boosting engagement rates. We analyze your social history, and determine your “golden customer” to identify which platforms they’re most active on and how to break any misconceptions there about your brand. Finally, we work alongside your existing brand’s voice and tone to maintain consistency across all channels.
Content is the heart of social media success. We determine the ideal format, type, and category of content that resonates with your audience. From showcasing products to featuring testimonials or addressing customer pain points, we balance creativity with purpose. Our team produces high-quality, on-brand content that captivates, engages and converts.
2 - Crafting the Content Equation
Social media is about more than just posting—it’s about building meaningful connections. We handle hands-on engagement, responding to comments, following & liking other posts, answering inquiries, and fostering dialogue with your audience to keep them engaged and loyal to your brand. Having a positive brand outreach program is a huge step towards driving engagement growth on your own platform.
3 - Engagement That Builds Relationships
4 - Fast-Track Optimization
Every platform has unique tricks to maximize performance, and we’re experts at uncovering them. From optimizing posts to running targeted sponsored campaigns, we help grow your followers and boost visibility. So whether we’re tackling your follow-for-follow techniques, or maximizing your video content creation to drive follower growth, our platform-specific optimizations will accelerate your results.
5 - Continuous Reporting & Long-Term Insights
Rome wasn’t built in a day, and neither are great, engaging social presences. We deliver detailed reports on engagement metrics, follower growth, and campaign ROI on a consistent basis. These insights allow us to refine strategies, while also ensuring your social media efforts continuously align with your goals and deliver long-term benefits.
What Sets Tactycs Apart?
Transparent & Actionable Insights
We believe in full transparency when it comes to social media management. You’ll receive regular updates and detailed reports, breaking down what’s working and what can improve. We never sugarcoat results either - we want you to know exactly how your performance is. Our focus is on delivering measurable results, so you always know the value of your investment.
Tailored Strategies That Deliver Results
At Tactycs, we know that every business in Cambridge has unique needs. That’s why we focus on creating custom social media strategies designed specifically for your goals. Whether you want to grow brand awareness, drive sales, or engage with your community, we deliver campaigns that align with your vision.
Local Support From Local Social Media Leaders
As social media experts marketers located right here in the tri-cities, we bring a localized approach to every campaign. We understand the community’s dynamics and help your business connect in authentic, meaningful ways. Our strategies are designed to help you stand out and resonate with the people who matter most—your customers, right here in Cambridge.
WholeFleet Diagnostics: Driving Real Engagement.
“Zack and the Tactycs team provide great service! Through their expertise in Google Ads, email and social media marketing we are able to maximize our exposure and brand awareness while minimizing cost. It did not take long to see an ROI on Tactycs services."
Kevin Vieth
Owner, WholeFleet Diagnostics
We worked closely with Waterloo-based WholeFleet Diagnostics to elevate their social media presence, focusing on LinkedIn and Instagram. By developing and executing a strategic approach, we’ve helped WholeFleet connect meaningfully with their audience while showcasing their expertise in vehicle diagnostics.
Our process began with aligning WholeFleet’s brand voice and messaging with the unique preferences of their audience. On LinkedIn, the focus was on delivering professional, thought-leadership content that solidified their position as industry experts and appealed to a B2B audience. For Instagram, we prioritized creating visually appealing posts that highlighted their services and fostered trust with a broader, more personal audience.
To maintain consistency, we established a regular posting schedule, ensuring that WholeFleet stayed top-of-mind for their followers. Engagement played a key role in our strategy, as we proactively interacted with their audience by responding to comments and fostering meaningful conversations.
These efforts resulted in consistent follower growth and a noticeable increase in engagement across both platforms. WholeFleet’s LinkedIn and Instagram accounts have become powerful tools for connecting with their audience, showcasing their industry expertise, notifying their audience about events, and enhancing their brand visibility in the competitive diagnostics market.
Results
+303% Increase In Organic Social Website Traffic
+344% Follower Growth
+72% increase in Average Monthly Engagement Rate
Tactycs That Work -
Tactycs That Work -
Drive Engagement With Your Audience in Cambridge - Today!
Share your objectives, audience, & business information, Tactycs will tackle the rest!