Case Study

C&T Landscaping

Cambridge & Kitchener Area, Ontario

41 high-quality leads and 3× more organic traffic in 6 months

Introducing C&T Landscaping

C&T Landscaping is a growing landscaping company serving Cambridge, Kitchener, and surrounding communities. They offer a range of services including property maintenance, concrete work, drainage solutions, and other landscaping projects. As a newer business, C&T wanted to expand beyond smaller maintenance jobs and build a client base for bigger, higher-value projects.

Challenge

When C&T first started out, they didn’t know where to begin with digital marketing. They had no SEO strategy, no ads, and no clear system to attract clients online. Most of their work came from word-of-mouth and smaller maintenance jobs, but they wanted to grow their business and generate leads for bigger services like concrete installations and drainage projects.

C&T needed guidance from marketing experts to set up a system that could consistently generate qualified leads, not just website visitors.

Solution

C&T knew they needed guidance from a team that understood how to do marketing the right way from the foundation up. They weren’t interested in marketing that simply boosted clicks or inflated website traffic. What they really wanted was a strategy that connected them with the right customers, for the right services, at the right time, and turned casual online interest into booked projects they could build real revenue from.

After digging into C&T’s goals, Tactycs built a focused, results-driven marketing system that gave the business the structure and direction it was missing. This strategy combined paid advertising, SEO, and email marketing into one scalable process, designed specifically to generate high-quality leads for their priority services. The team also shifted the marketing focus away from smaller maintenance jobs and positioned services like concrete work and drainage solutions front and center — targeting customers looking for larger, long-term projects. The goal wasn’t just more visibility, it was smarter visibility: creating a marketing system where every click, keyword, and email worked together to spark real inquiries, real conversations, and real booked jobs, without wasting budget on people who weren’t ready to move forward.

With ongoing optimization and a marketing structure that could scale, C&T finally had what they were looking for, a predictable pipeline that could grow as their business did. Fewer wasted clicks, more meaningful client inquiries, and a strategy that helped them confidently transition from small maintenance work into big-ticket projects that drive lasting growth.


Google Ads

Targeted Lead Generation

Here’s What We Did

Tactycs created dedicated Google Ads campaigns aimed at people searching for higher-value landscaping services, such as concrete and drainage solutions. The campaigns were designed to reach clients actively looking for these services, rather than casual property maintenance inquiries. Ad copy and messaging clearly communicated C&T’s expertise, making it easy for prospects to understand the next steps and request a consultation.

Every ad click sent visitors to a clear, easy-to-navigate landing page. The website itself was structured to guide prospects naturally toward submitting an inquiry or booking a project consultation. Performance was tracked closely, with ongoing adjustments to maximize lead quality and ensure the system delivered consistent, predictable results.

Lead Nurturing

Tactycs also built a follow-up and newsletter email workflow to keep prospects engaged over time. This helped nurture potential clients who weren’t ready to book immediately, ensuring C&T stayed top-of-mind and increasing the chances that leads would convert into real projects.

Search Engine Optimization


Organic Growth & Visibility

On the SEO side, Tactycs optimized C&T’s website to rank for the terms local clients were actually searching for, especially for bigger projects like concrete work and drainage. Service pages were updated with clear content and improved layouts to make it easy for visitors to find what they needed. Over time, this drove more qualified organic traffic, supporting paid campaigns and creating a sustainable flow of new leads.


Email Marketing

The Results: Real Leads and Measurable Growth

+41 Leads

generated from paid campaigns in 6 months

In only 6 months, Tactycs enhanced all marketing categories

3× Organic Web Traffic growth within 6 months

Average Page Ranking improved by 18 positions through SEO

Over 60% Email Open Rate on follow-up and newsletter campaign

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