Advertising In The AI Search Era

Be The First To Advertise on ChatGPT

With the growth GenAI tools like ChatGPT, the landscape of online advertising is changing. Become a trailblazer in your industry by learning how to advertise on AI search interfaces like Google’s AI Mode, ChatGPT, and Claude.

Sign Up For Early Access to ChatGPT ADs

Is AI Search Replacing Traditional Google Search in 2026?

What are you using for search in 2026?

Most people will say ChatGPT, Google’s AI overviews or AI mode.

Your SEO blogs, FAQ pages, and traditional landing pages may still be ranking — but you’re likely still seeing a significant drop in organic clicks.

Less organic clicks means less exposure, less website visitors, less leads, and even less sales. In this new era of search, traditional search engine optimization (SEO) strategies are becoming obsolete, and businesses that depend on organic traffic and online advertising need to adapt.

With over 80% of Google users relying on AI summaries for 40% of their searches, the direction of organic traffic will only go one way. Users adoption of ChatGPT will only increase as businesses are forced to quickly adopt to the market.

Organic Clicks Are Dropping & You’re The Problem

Advertise your Business & Products on ChatGPT and Other AI Platforms

How Do You Advertise on ChatGPT?

how to advertise on chatgpt in 2026

While advertising is not currently available inside AI platforms like ChatGPT, it is highly likely that monetization models will emerge as AI search adoption continues to scale.

  • ChatGPT is already letting users test paid advertisements in the United States.

  • Google is already putting ads into AI Overviews and intends to eventually let businesses advertise in AI Mode.

  • It won’t be long until ChatGPT advertising goes global, and other AI platforms will inevitably follow their lead.

The real question isn’t if AI chat platforms will introduce advertising — it’s how and when.

We’re certain that each major AI search tool will have it’s own ad dashboard, which means managing ads across all major channels will require meticulous efforts early on.

Furthermore, we know that the benefit of AI search is around the conversational back and forth between the user and AI. In AI conversation, the way your ads are triggered will be completely different. Instead of simple keyword bidding like with Google PPC ads, campaigns will be shaped by contextual triggers, deep audience understanding, behavioral signals, and long-tail conversational intent.

Can I run ads on Google AI Overview and AI Mode Now?

Yes you can now advertise on Google AI Overviews, but you cannot run ads on Google AI Mode yet.

That said, AI Mode is the most likely place for paid ads in AI to launch next. Having been a pioneer in search engine advertising, Google already has the ad infrastructure, targeting systems, and advertiser network in place — expanding into conversational AI ads will be an easy next step for them. ChatGPT will likely follow the formula of Google’s paid ads in AI.

That’s why you need a partner who can prepare your campaigns now, so you’re ready to launch the moment AI Mode ads and ChatGPT ads go live.

Summary:

Businesses can’t pay for advertising space on AI just yet, but it’s definitely on the way. In 2026, we’re expecting to see ads begin appearing in AI tools, as both ChatGPT and Google plan to introduce paid advertising into their AI products.

Find Out When Paid Ads Come to ChatGPT and Google AI

We’re Helping Brands Win On AI Search Before Competitors

We’ve created a waitlist for our customers to be the first in line for paid ads on ChatGPT and Google AI Mode.

It won’t be long before paid advertising on AI becomes highly competitive — much like the early surge of Google Ads — where cost-per-click rose significantly as more businesses entered the market.

By being an early adopter of paid ads on ChatGPT and Google AI Mode, you’ll be taking advantage of lower competition, stronger visibility, and likely lower costs.

Our team is staying up-to-date on developments in the AI paid advertising space. By joining the waitlist, you’ll be notified as soon as paid ads on ChatGPT go live. Our team will prioritize paid ads on ChatGPT for anyone that signs up prior to launch.

Be The First Of Your Rivals To Advertise on ChatGPT ->

Sign Up For Early Access to ChatGPT ADs

Why Every Business Should Be Running Paid Ads on ChatGPT

The Unbelievable Results You Can Expect Once Ads on ChatGPT Become Available

When Google Ads first launched, there was little competition. Businesses weren’t sure whether paid search would work. CPCs were extremely low. Targeting was simple. Conversion rates were high because early adopters were the only solution users had.

But paid ads in ChatGPT and other AI chatbots will be even more powerful than Google Search. The interactions users have with AI are more in-depth, contextual, and inherently drive by intent. When a user asks ChatGPT something like:

  1. “What’s the best accounting firm in Kitchener for small businesses?”

  2. “Which roofing company has the best warranty?”

  3. “What’s the most reliable CRM for manufacturing companies?”

They’re significantly closer to the decision-making stage. With ChatGPT ads, ChatGPT makes contextual recommendations inside conversations. Instead of bidding on keywords, brands are positioned inside decision-making dialogue.

Businesses will see the strongest ROI in this strategy early-on when ChatGPT ads are inexpensive and competition is at its lowest.

Be An Early Adopter of ChatGPT Ads

Get The Best Ad ROI You’ve Ever Seen

Let's Start Building Your Optimized ChatGPT Ad Strategy

ChatGPT Advertising Rules: What Restrictions Will Apply?

What Might ChatGPT Ads look like?

In ChatGPT, your advertisements won’t be a blue link, they’ll be part of the conversation.

Your ad would trigger when the user shows buying intent or is directly requesting recommendations. Compared to keyword triggers, ChatGPT will be more reliable in showing your ad when it actually makes sense.

That said, every online advertising platform must introduce guardrails to protect:

  • User trust

  • Content quality

  • Brand safety

  • Regulatory compliance

When advertising becomes available inside ChatGPT or other AI tools, we expect strict policies including clear “sponsored” labeling, strict limits on personal targeting, and more restrictions in highly-regulated industries like healthcare.

Advertise on ChatGPT, Google AI, Claude, Perplexity, and much more…

Coverage Across All AI Search Platforms

Once ads become available on ChatGPT, competing AI platforms are sure to follow their lead. The strongest approach for businesses looking to make the most of their investment is to use a multi-platform advertising strategy. This maximizes your visibility and gets you in front of as many qualified leads as possible. Our team is prepared for:

  • Paid Ads on ChatGPT

  • Paid Ads on Google AI Overviews

  • Paid Ads on Google AI Mode

  • Paid Ads on Google Gemini

  • Paid Ads on Claude

  • Paid Ads on Microsoft Copilot

  • Paid Ads on Perplexity

  • Paid Ads on Meta AI

  • Paid Ads on Grok (Twitter AI)

We’re keeping a close eye on emerging AI platforms that make sense as part of your wider paid AI ad strategy.

How to Get Early Access to ChatGPT Ads

What To Expect If You Join The Waitlist

Getting early access is simple with our ‘Tactycs’. Here’s how it works:

  1. Get early access by joining our Advertise on AI - Early Access List.

  2. You’ll receive concise, strategic updates as AI advertising capabilities evolve, so you understand exactly when and how to get started.

  3. As early access availability rolls out, waitlist members will be contacted first to secure onboarding and campaign setup.

  4. There is no obligation, no contracts, and no spam — just early positioning in what is sure to be the next major digital advertising channel.

READY TO MODERNIZE YOUR AD STRATEGY?

If you’re not prepared now, you’re already behind. Stay ahead of competitors with paid AI ads.

Frequently Asked Questions About Ads in AI Search

  • No, you cannot run ads on ChatGPT as of February 2026, but you can expect ChatGPT ads to roll out soon.

    ChatGPT is currently testing an advertising feature on the platform which has very limited access. By joining our waitlist, we’ll let you know when your business can start advertising ASAP.

  • No, you cannot run ads within Google’s AI mode yet. However, expect Google AI Mode ads to launch sometime in 2026.

    Google AI Overview has already started rolling out ads via Google Performance Max Ad Campaigns. We don’t expect Google will miss the opportunity to launch ads on AI Mode as well. It’s inevitable.

  • Yes, Google currently allows sponsored ads to show up on AI Overviews. At this time, Google Performance Max ads are the only paid ads thay can appear on AI overviews.

  • Website traffic is declining for many businesses because search behavior is shifting toward AI-powered answers rather than traditional search engines.

    Even businesses that rank high on popular searches are finding themselves with little clicks to show for it. That’s because organic visibility on traditional search engines is the lowest it’s ever been thanks to AI overviews, ChatGPT, and other AI search platforms.

    Instead, users are getting answers directly inside platforms like ChatGPT and Google’s AI results instead of clicking through to websites.

  • You can’t “rank” on ChatGPT the same way you rank on Google, but you can increase visibility by building strong brand authority, publishing clear and structured content, earning credible mentions, and optimizing your digital presence so AI systems recognize and reference your business in relevant responses.

    You can learn more about how organic visibility on ChatGPT works in this blog: How Do I Get My Products to Show Up in ChatGPT?

  • While we’d recommend a blended approach where possible, it’s likely that paid AI ads will dominate digital advertising soon. More people are using AI search platforms for their purchasing decisions, and many are losing traffic on their organic content and paid search ads as a result. 

    Additionally, being an early adopter will allow you to benefit from a less competitive ad landscape, lower CPCs, and increased visibility. 

    If you truly only have the budget for one or the other, we’d recommend investing into AI early-on.

    • Traditional ads compete for clicks and your ad gets triggered by specific keywords you set ahead of time. 

    • AI visibility competes for influence and your ads are triggered based on the context of the conversation and user intent. Instead of paying for traffic alone, you’re positioning your business directly inside trusted recommendations and responses.


  • Yes, paid AI ads are especially worth it for small businesses. AI platforms prioritize relevance and local context when generating recommendations, which means smaller, highly relevant businesses can appear alongside or above larger corporations. Early positioning can give smaller brands exposure that would be expensive in traditional search auctions.

  • Service-based businesses and industries like SaaS, manufacturing, finance, and B2B will benefit significantly from paid AI ads.

    In these kinds of industries, users often ask detailed, trust-based questions before choosing a provider, which is where AI conversation is the most valuable.

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