Waterloo’s
Digital
Advertising
Leader.
Waterloo is one of Ontario’s fastest growing tech hubs, and the digital landscape has never been more competitive. At Tactycs, we specialize in crafting data-driven digital advertising strategies across various platforms that empower local businesses to succeed in this dynamic market.
Campaign Process & Expectations
Copyright Queen's Printer for Ontario, photo source: Ontario Growth Secretariat, Ministry of Municipal Affairs
Our Proven Digital Advertising Process
At Tactycs, we follow a refined and results-oriented process to ensure every digital advertising campaign delivers maximum value for our clients.
Here’s how we make it happen:
We begin by meeting with you to better understand your business, audience, and objectives. Whether it’s increasing website traffic, generating leads, or boosting sales, we align your goals with measurable outcomes - and we’re transparent about our goals and pricing from the start.
1 - Discovery & Goal Setting
Using competitive analysis and broad market research, we develop a tailored advertising strategy. This includes selecting the best platforms, crafting compelling messaging, and identifying high-impact keywords and audience segments. We also do detailed analysis on keywords, competitive rankability, and expected campaign costs to ensure you are fully aware of our goals and expectations for the campaign.
2 - Strategic Planning
Our team designs, launches, and manages campaigns with precision. We create eye-catching ad creatives, write unique copy, and set up optimized targeting to ensure your message reaches the right audience at the right time. For many clients this also includes setting up analytics, and adding tracking - we want to make sure every campaign has easy to find attribution.
3 - Campaign Execution
Digital advertising in Waterloo is dynamic, and so are our strategies. We continuously monitor campaign performance, analyze data, and make real-time adjustments to maximize ROI and stay ahead of trends. This also means daily recurring tracking, analysis, and editing of campaigns to always make sure they are ahead of the curve.
4 - Ongoing Optimization
Transparency is key to us here at Tactycs. We provide detailed reports with actionable insights, showcasing how your campaigns perform and identifying opportunities for further growth.
5 - Comprehensive Reporting
Photo Source: Waterloo EDC
What Sets Tactycs Apart?
Transparency You Can Trust
At Tactycs, transparency isn’t just a buzzword; we were founded to address the lack of transparency in the marketing industry. We believe in open communication and complete clarity at every step of the process. From detailed campaign performance reports to full visibility into how your budget is allocated, we ensure you always know where your investment is going and the impact it’s making. Our commitment to honesty builds trust and empowers you to make informed decisions, making us a true partner in your success.
Proven Success with Measurable Results
Our track record speaks volumes. While digital advertising in Waterloo, we've achieved significant milestones for our clients, and we never shy away from our areas of opportunity either. By focusing on repeatable and measurable marketing activities, we help businesses scale effectively and achieve their goals. When you partner with Tactycs, you're choosing a team committed to delivering tangible success. Want to learn more about some of these successes? Check them out HERE.
Local Expertise, Personalized Support
As an digital advertising agency in Waterloo, Ontario, Tactycs understands the unique dynamics of the local market. We’re not just a digital presence—we’re your neighbours, invested in helping the businesses in our community thrive. Our proximity means we can provide localized support whenever needed, making it easier to collaborate, adapt strategies, and respond quickly to your evolving needs. Partnering with Tactycs means working with a team that’s as committed to your success as you are.
WholeFleet Diagnostics: Digital Advertising Success
Case Study
(Courtesy: Canva)
Tactycs partnered with Waterloo-based Wholefleet Diagnostics to revolutionize their digital presence and lead generation in the online commercial diagnostic tools market. Their primary challenges were their limited online presence and their low conversion rates due to the high costs of their diagnostic tools. Tactycs implemented a comprehensive digital advertising strategy to overcome these barriers and position WholeFleet as a market leader.
Tactycs conducted detailed keyword research and identified high-intent, low-competition keywords related to Jaltest diagnostic tools. By focusing on these keywords, we directed valuable traffic from Google ads to WholeFleet's website, creating a high-converting funnel that encouraged visitors to download Wholefleet’s unique and transparent pricing guide. This approach helped reduce initial price resistance while nurturing leads through the sales process. With careful planning and oversight, we then moved into alternative advertising platforms like Microsoft Ads, to further isolate Wholefleet's strength in the market as a thought leader. This combination of platforms and careful strategy helped move Wholefleet's digital presence ahead of its competitors.
Through strategic digital advertising in Waterloo, Tactycs successfully enhanced WholeFleet’s online visibility and lead generation, proving the transformative impact of a well-executed campaign in Waterloo’s competitive market.
Results
+1200% Increase in Online Leads
Within six months, WholeFleet experienced a dramatic growth in lead generation.
The Google Ads campaign maximized the return on investment by targeting the most relevant audience. This led to extremely good ROI for the Wholefleet!
12x Return on Ad Spend (ROAS)
From the Client:
“Zack and the Tactycs team provide great service! Through their expertise in Google Ads, email and social media marketing we are able to maximize our exposure and brand awareness while minimizing cost. It did not take long to see an ROI on Tactycs services."
Owner, Wholefleet Diagnostics
Kevin Vieth
Tactycs That Work -
Tactycs That Work -
Start Digital Advertising in Waterloo - Now!
Share your objectives, audience, & business information, Tactycs will tackle the rest!