Guelphs
Marketing
Specialists.
Tactycs specializes in email marketing in Guelph, helping businesses connect audiences through purposeful, engaging campaigns. From strategy to execution, we deliver measurable results that drive growth.
Campaign Process & Expectations
Our Proven Email Marketing Process
At Tactycs, we follow a results-driven approach to email marketing in Guelph - it’s our tried and true process, perfected over hundreds of email marketing campaigns.
Here’s how we do it:
1 - Value Analysis of Email Marketing
We start by assessing whether email marketing in Guelph is the best fit for your business. This is the most important step, as many businesses could find more value in other marketing channels. The assessment involves evaluating the potential return on investment (ROI), aligning campaigns with your overarching goals, and ensuring email marketing complements your existing strategies. By taking this step, we prioritize efficiency and maximize your marketing budget.
Your customer database is the backbone of any email marketing campaign. Our team conducts a thorough analysis to evaluate its structure, quality, and segmentation. We use this opportunity to identify gaps, learn about your statistical baselines, and ensure compliance with data protection standards. By understanding the nuances of your audience, we can tailor campaigns that truly resonate.
2 - Analysis of Your Database
Using insights from our database analysis, we develop strategies tailored to your specific needs. Whether your goal is to nurture leads, drive sales, or maintain customer engagement, we create solutions designed to achieve measurable outcomes. Our approach could include multi-step nurturing sequences, one-off promotional emails, or a combination of tactics to maximize impact.
3 - Customized Solutions Based on Insights
4 - Format Selection for Outreach
Not all email campaigns are created equal, which is why we carefully select the most effective format for your goals. From A/B testing copy, graphics, and subject lines, to determining the ideal cadence for automated sequences, we craft outreach strategies that balance creativity with proven best practices. This ensures every email sent is optimized for engagement.
5 - Results Analysis & Optimization
Our work doesn’t stop once your emails are sent. We analyze campaign performance using comprehensive metrics, including open rates, click-through rates, and conversion rates. This data allows us to identify what’s working, make data-driven adjustments, and continuously refine your campaigns for sustained success.
What Sets Tactycs Apart?
Transparency Is Our Core Principle
At Tactycs, we believe in complete transparency. With regular client reporting, we keep you in the loop on your campaigns performance. From open rates to conversions, you’ll have access to all the data you need to evaluate your ROI and understand the tangible benefits of your investment.
Tailored Strategies for Your Business
At Tactycs, we focus on creating email campaigns that are as unique as your business. By understanding your goals, industry, and audience, we design strategies that speak directly to your customers. Each email we craft is built to strengthen your brand identity, spark engagement, and deliver messages that feel personal and relevant. Our approach ensures your emails make an impact.
Guelphs Top Email Marketers Are Your Neighbours
While we’re a Waterloo-based agency, many of our staff are University of Guelph alumni and live in Guelph - so we know the local market and its unique opportunities. Our strategies are designed to help your business connect with the community and stand out in a competitive Guelph landscape.
4 Pillars Financial Wellness: Driving Leads Thru Email.
Case Study
At Tactycs, we had the privilege of working with 4 Pillars Financial Wellness Advocates to elevate their email marketing efforts. With a diverse client base and over 7,000 contacts, their goal was to deliver targeted, value-driven communications that aligned with their audience’s needs.
Our process began with a deep analysis of their existing contact database. By identifying key audience segments, we developed automated flows tailored to optimize their referral generation process. This segmentation ensured that recipients received content that was relevant to their financial situations and interests, increasing the likelihood of engagement, and ultimately referral.
Using insights from our analysis, we built multiple automated email flows designed to nurture leads, drive conversions, and enhance client retention. These flows included educational content, personalized follow-ups, and exclusive offers to provide real, tangible value to recipients.
By partnering with 4 Pillars, we demonstrated the power of purposeful, well-executed email marketing. Our efforts showcase how businesses can connect meaningfully with their audience and achieve measurable results through strategic email campaigns. Check out our amazing results below:
Results (7,500+ Audience Size)
Over 75% Open Rate & Over 4% Click-Thru Rate
30% of Leads Booked Meeting
Less than 0.5% Unsubscribe Rate
Tactycs That Work -
Tactycs That Work -
Drive Your Email Lead Generation With Tactycs - Today!
Share your objectives, audience, & business information, Tactycs will tackle the rest!