Case Study
Foglio Custom Book Specialists
820% increase in ad‑generated leads in just 3 months
Introducing Foglio Custom Book Specialists
Foglio is a Canadian full‑service self‑publishing studio helping authors bring their manuscripts to life. Their services include professional editing, typesetting and formatting, cover and interior book design, print‑on‑demand or traditional printing, eBook conversion, and distribution support, all while ensuring authors keep 100% ownership of their work and royalties.
They cater to first-time and experienced authors alike, offering a personalized, collaborative approach to publishing, from draft to finished book, with clear guidance and high‑quality results.
Challenge
Before working with Tactycs, Foglio faced two major challenges with their advertising efforts. First, their cost per lead was too high, and they weren’t generating enough leads to meet business goals. Second, despite testing dozens of campaigns, very few ads produced meaningful results.
Foglio needed a marketing approach that would reliably connect them with authors serious about publishing, while keeping costs under control. They wanted a predictable system that could scale as their business grew, allowing them to generate a high volume of quality leads for their services without wasting money on campaigns that didn’t convert.
Solution
To solve Foglio’s advertising challenges, Tactycs rebuilt their Google Ads strategy from the ground up with a focus on efficiency, scalability, and attracting authors who were genuinely ready to inquire about publishing and print services. Since high costs and low lead volume were the core obstacles, the emphasis shifted away from experimental campaign testing toward a smarter, intent-driven targeting model that prioritized real search behavior over broad visibility. This meant refining keywords to align with actual author intent, tightening campaign filters to reduce wasted spend, and continuously optimizing performance based on live results instead of starting new campaigns each time.
Tactycs also improved the landing experience so every ad click led to clear, purposeful messaging that reinforced trust and guided visitors directly toward submitting an inquiry, helping turn interest into real conversations without complex steps or distractions. The strategy was built on one simple principle: ads should generate client engagement, not just traffic. By introducing a structured, repeatable approach rooted in real search intent and ongoing optimization, Foglio gained the predictable lead flow they were missing, allowing them to scale results quickly while keeping costs manageable as demand increased.
Google Ads
Targeted Lead Generation
Here’s What We Did
Tactycs focused entirely on building highly targeted Google Ads campaigns for Foglio. Each campaign was designed to reach authors actively searching for self-publishing support, emphasizing Foglio’s full-service offerings, including editing, design, printing, and distribution.
Ad copy and messaging highlighted the benefits of working with Foglio: a done-with-you approach, professional results, and full control for the author. Campaigns were optimized to attract people ready to publish, not just casual browsers, ensuring that every click had a higher chance of turning into a real lead.
Regular monitoring and adjustments kept the campaigns efficient, ensuring costs remained low while increasing the number of qualified leads. Within three months, this focused approach transformed Foglio’s ad performance, delivering far better results than previous campaigns.
The Results: Explosive Lead Growth and Lower Costs
+820% Increase in Leads
from ads within 3 months using the same budget
155% More clicks to the website from ads in the same period
85.7% lower Cost Per Lead
($50 Cost Per Lead, $300 lower than the previous period)