How Do I Get My Products to Show Up in ChatGPT?
Conversational AI is transforming how people search for and discover products. With over 400 million weekly users, ChatGPT is evolving from a chatbot to a powerful channel for product visibility and brand awareness. Imagine the impact of having your products recommended or mentioned in real-time conversations with potential customers?
This has led many business owners to wonder: how do I get my products on ChatGPT?
We’ll be exploring a few ways other business owners have gotten their products into ChatGPT’s AI conversations, and why every business should optimize their online presence for product visibility in ChatGPT.
Why Getting Your Products into ChatGPT Matters More Than Ever
As users continue to utilize ChatGPT as an unconventional search engine, similar to Google and Bing, having your products appear on it is practically free advertising.
Your products can be shown when users ask product-specific questions, like these:
What is the cheapest option for D.I.Y laser hair removal?
Is there a cleaning product that can vacuum and mop my floors at the same time?
What is the best pre-built PC on the market in Kitchener-Waterloo?
ChatGPT will link directly to your product page or ecommerce store, along with pricing info, availability, reviews, and other information if applicable.
Ultimately, ChatGPT and other AI chatbots interact with users conversationally, which makes their product recommendations not so different from word-of-mouth marketing (which can be extremely powerful).
Just think of how much of a difference it’d make if just 0.1% of the people who use ChatGPT happen to be looking for and stumble upon your product. It gives you a unique competitive edge, and immediately places you in front of valuable, ready-to-convert customers.
For the record, 0.1% of ChatGPT users would be 400,000 people! Just goes to show how impactful a product placement in ChatGPT can be.
Can I Pay to Get My Products Recommended by ChatGPT?
No, you can’t pay to get your products shown on ChatGPT. ChatGPT does not work like Google or Bing ads, where you set a daily budget to appear against your competitors in search results. The choices ChatGPT makes when recommending products is not incentivized in any way.
So, How Does ChatGPT Choose What Products They Recommend?
ChatGPT makes the user’s intent the top priority when recommending products. This means that even if your product is at the top of Google or Bing search results, ChatGPT will not recommend it if it doesn’t align with what the user is looking for.
For example, if your product is over $50, but the user specifically asks ChatGPT to recommend products under $40, ChatGPT will not choose it.
The same goes if they ask for a product with good reviews, an extended warranty, a flexible refund policy.etc
On a traditional search engine like Google, the way they pull your product depends on how the keywords on your product page match the keywords in the search. In this case, you simply need to make sure the keywords in your product title and description match what one would realistically type into search when looking for a product like yours.
However, though keywords and search rankings do have an effect, ChatGPT is not entirely keyword-based. When people ask ChatGPT the same question they would in a Google search, there’s no guarantee your product will show up if ChatGPT has reason to believe it doesn’t match what the user’s looking for (even if Google thinks you deserve to be the top result). It’s important to know that Google and ChatGPT do not function the same when pulling results.
How to Make Your Products Show Up in ChatGPT
Having trouble getting real results? Let a digital marketing professional optimize your site for ChatGPT — contact us today!
Follow these steps to help ChatGPT recommend your products more often:
Step 1: Enable ChatGPT’s Crawling on Your Site
Website crawlers are automated programs which pull and download data from other web pages. ChatGPT has a website crawler specifically designed to gather information that the AI can refer to, learn from, and generate when relevant.
You can tell if ChatGPT has crawled your website if you see “OAI-SearchBot” in your server logs.
If you don’t see “OAI-SearchBot” in your logs, there’s a chance your website is blocking it. You can see more about this in your robots.txt log.
Step 2: Put Your Products on Shopify
The ChatGPT Shopping feature is designed to integrate the Shopify product listings into results. Not only that, but this allows users to buy your products straight from the ChatGPT interface.
Step 3: Take Advantage of Real-Time Conversation and User-Generated Content
When ChatGPT skims for information about certain products, they aren’t just referring to shopping platforms, Amazon, or your own product page. They’re also referring to websites like Reddit, Tiktok, Instagram, and even Yelp or Google Reviews. ChatGPT cares about what others think about your product when recommending it to users.
If your product is recommended by a Reddit user or posted about on Tiktok, it actually makes a big difference in whether ChatGPT sees it as a valuable product worth recommending.
Here’s some tips for boosting your product’s online presence for ChatGPT:
Prompt people who buy your products to leave an honest in-depth review on Google, Amazon, or your website. If you have trouble getting people to review, you can incentivize them with coupons, free items, or other deals.
Try influencer marketing to get relevant social media personalities to promote and generate conversation about your products online. This will benefit more than just your ChatGPT visibility! Ensure you find an influencer with a good track record of using and reviewing the products they receive.
Take the time to comment on any social media or forum posts talking about your product to help generate more conversation.
Step 4: Include as Much Valuable Information as You Can
Ensure that ChatGPT sees your product as relevant, valuable, and worthy of being an answer by:
Adding specific product information, including pricing, availability, product sizes, colours, warranties — basically anything you think someone would consider before buying your product.
Keeping your product info accurate and up-to-date.
Using natural, well-written language that’s easy to read (no typos, grammar or formatting issues.etc).
Using relevant keywords in your product descriptions.
When it comes to digital marketing for small businesses, our agency is always utilizing the latest “Tactycs” to maximize your potential. From ChatGPT optimization to online advertising in Google and Meta, we know how to get your products in front of ready-to-convert customers.
Learn more about our track record of success in this case study: We helped our client generate over 1000% more leads for his vehicle diagnostic support services!
