Easy Digital Marketing Tools For Beginners
Marketing Guides Zack Platt Marketing Guides Zack Platt

Easy Digital Marketing Tools For Beginners

Welcome to the world of digital marketing! Whether you're starting a new business, stepping into a marketing role, or just curious about the field, the right tools can simplify your journey. Today, we will delve into some user-friendly, highly effective digital marketing tools tailored for beginners. From mastering social media schedules to analyzing SEO metrics, these tools are designed to help you efficiently reach and engage your target audience. Let's dive in and explore these essential digital marketing tools that are set to elevate your marketing strategies to new heights.

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Do Scheduled Posts Get Less Engagement?
Content Marketing Stra... Zack Platt Content Marketing Stra... Zack Platt

Do Scheduled Posts Get Less Engagement?

There’s a common myth that scheduled posts affect your engagement or reach, but that’s not really the case. In fact, scheduling posts is a pretty smart move if you're a social media manager trying to make sure your content hits the internet at just the right time. It’s all about staying organized and making sure your followers see your posts when they are most likely to be online. That being said, it’s important to keep in mind that algorithms are different for each platform and are always changing. In this article, we’ll go through each major social media platform to determine whether scheduling posts can affect your post performance. 

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Blogging for Small Businesses: How to Turn Words into Business Growth
Content Marketing Stra... Zack Platt Content Marketing Stra... Zack Platt

Blogging for Small Businesses: How to Turn Words into Business Growth

If you're running a small business, there's one simple thing you might be overlooking: blogging. It's not just about throwing a few posts up and hoping for the best. A thoughtful blog can really put your business on the map! It's all about getting your name out there, winning over customers, and setting yourself up as the go-to in your field. Today, we're diving into why blogging is such a big deal for small businesses. From beefing up your SEO game to building real connections with your customers, we’ll show you how a steady flow of blog posts can ramp up your website traffic, generate leads, and boost your search engine ranking. Ready to give your marketing strategy a fresh twist? Let’s get into it!

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How Do I Know If My Marketing is Working
Data Insight Zack Platt Data Insight Zack Platt

How Do I Know If My Marketing is Working

How do I know if my marketing is working? What does success look like to you and your business? Matching your objective to your marketing activity to specific key performance indicators that have clear implications. These are the steps to take the "it depends" answer and turn it into a more quantifiable concept of measuring marketing success...

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