Case Study
SmartChoice
Kitchener, Hamilton & Vanier, Ontario
400+ Confirmed Ad Customers with 19x ROI
Introducing SmartChoice
SmartChoice is your premier rent-to-own furniture store, committed to making quality home furnishings accessible for everyone. With locations in Kitchener, Hamilton, and Vanier, they offer a diverse selection of stylish and functional furniture, appliances, and electronics to fit any lifestyle. They provide flexible rental options that empower customers to furnish their homes without the burden of upfront costs, ensuring a seamless and affordable shopping experience.
Challenge
SmartChoice was looking to expand revenue by generating sales through paid ads. They had no previous experience launching advertising campaigns, and wanted to build relationships with customers to further extend existing sales opportunities.
Solution
Tactycs determined that a building a full-scale marketing funnel from lead to sale strategy would optimize their marketing efforts and budget towards their stated goal.
Firstly, Tactycs designed and launched digital ads on META platforms to drive traffic to their website. Optimized with sales conversions in mind, the ads were well targeted towards high-value leads with clear intent to purchase.
Secondly, Tactycs crafted an email drip campaign for hot leads, including consistent outreach to non-converting prospects & previous customers. This campaign was launched alongside the ad campaign to ensure that no leads were lost during the process.
The Result: Increase In Confirmed Ad Customers
+400 Customers
Other Immediate Benefits:
19x Marketing Return-On-Investment
$14.25 Cost-Per-Confirmed Customer
$0.64 Cost-Per-Click
+9000 Website Visitors