Case Study
HR Factor
Guelph, Ontario
+354% Website Organic Traffic + Increased Domain Authority
Introducing HR Factor
HR Factor is a human resources consultancy specializing in helping small businesses with HR strategy, utilizing effective performance psychology, and leadership coaching, in addition to assisting small businesses with safety training and legal document preparation. Founded in Guelph, Ontario by Nicole Carter, a seasoned HR executive with global experience, the team offers personalized HR solutions, including on-demand HR services, career coaching, and employee performance management. With a focus on developing strong business acumen and leadership skills, HR Factor aims to empower organizations to enhance their employee relations and drive growth through expert HR guidance and coaching.
Challenge
HR Factor contacted Tactycs after they had launched a new website, as their domain authority was low, they had little on-page content, and they wanted to protect against competition. They needed a wider diversity of services offered through the website, and were also hoping to receive additional organic traffic as a result of this new content.
Solution
After some research, Tactycs identified that HR Factors new website was missing pages and content. As a result of this, their domain authority was quite low and they were not ranking for many of their targeted keywords. To combat this, Tactycs crafted SEO-driven articles and built numerous new service pages for their website, helping them rank for their targeted keywords, better display their service offering, and improve the on-site experience.
The Result: On-Page Impression Increase
+354% Traffic
Other Immediate Benefits:
+307% Organic Clicks
+62% in Click-Thru Rate
+4.5x Indexed, Crawlable Pages