Case Study
Luther Village In The Park
Waterloo, Ontario
+185% Conversions with +54% Impression Share
Introducing Luther Village In The Park
Luther Village on the Park is a full-service retirement community in Uptown Waterloo, Ontario, offering a variety of living options for adults 55+, including life lease, independent living, assisted living, and memory care. Set on a 20-acre campus, the community provides a holistic approach to wellness, with services focusing on physical, emotional, and intellectual well-being.
Challenge
With an increase in local competition, Luther Village In The Park has turned to digital advertising to focus on effectively communicating the benefits of life leases to drive more inquiries and conversions in a competitive market. With limited previous ad experience, they needed an effective ad strategy that positioned them as a leader in the local market, while reducing their expenditure per lead.
Solution
Tactycs quickly identified that Luther Village on the Park needed to increase outreach for their primary service - life leases - by growing & optimizing their digital ad efforts within the local community.
The primary focus shifted to reaching potential residents and their families near the Kitchener-Waterloo area; basing the targeting on location and engagement behavior. The main objective was to drive increased traffic to the website and capture leads for their life lease opportunities. Tactycs moved the target keyword strategy to a more high-intent based strategy surrounding life leases, effectively capturing more hot leads.
The Result: Increase in Local Life Lease Conversions
+185.35%
Tactycs enhanced numerous local KPI’s Despite Cost Reduction:
+52.4% Increase in Localized Impression Share
-25.4% Cost Per Click Reduction
+41% Click Increase per Day