Case Study
4 Pillars Financial Wellness Advocates
Headquarters in (Port Coquitlam), and Franchises Across Canada (Brampton, North York, and Saskatoon)
600+ Qualified Leads and 275K+ Social Reach
Introducing 4 Pillars
4 Pillars helps individuals deal with overwhelming consumer debt by providing financial education, personalized debt solutions, and credit rebuilding services. They advocate for debtors, offering services like debt restructuring, consumer proposals, and guidance on navigating options like bankruptcy. Their approach aims to resolve immediate financial crises and support long-term financial recovery. With a 97% success rate, 4 Pillars helps clients resolve their outstanding debts, and empowers their financial success for the future.
Challenge
4 Pillars came to Tactycs with two primary goals in mind: Develop qualified, valuable leads, and increase traffic to their website via social media. They had successfully positioned themselves as a leader in their own communities, however they were looking to expand their reach.
Solution
Tactycs implemented a dual strategy, combining META Ads to generate leads within targeted demographics and creating engaging, SEO-driven social content to boost organic traffic. With this two-pronged approach, Tactycs directed paid growth initiatives toward 4 Pillars' head office, while driving organic growth at the franchise level.
For the paid campaigns, Tactycs struck a balance by offering valuable content that not only addressed specific client needs but also helped qualify leads early in the funnel. This approach provided potential clients with solutions to their problems, acting as a proof of concept and fostering trust among new leads.
Tactycs then crafted compelling copy and graphics for social content across 4 Pillars franchises in North York, Brampton, and Saskatoon. Despite the challenges of driving social engagement in this sector, Tactycs focused on education, positioning 4 Pillars as a thought leader within their communities.
The Result: Increase in Leads Generated & Reach
+631 Leads
+277,314 Reach
Tactycs enhanced numerous Paid & Organic KPI’s:
$10 Cost Per Lead
30% of Leads Booked a Meeting
300,000+ New Unique Website Visitors
32 Unique Ads Crafted