While trying to figure out how to increase revenue or profit you might have you ever asked yourself “what marketing tactics should I use?”. To do this, you need to focus on your marketing strategies and figure out what works best for your company. One way that a lot of businesses are doing this is by using different types of marketing tactics-from guerilla marketing campaigns to scarcity marketing. These may sound crazy at first, but they’ve been proven to be one of the most effective marketing strategies that large or small businesses alike use.
Depending on the type of business you’re in, you’re customers and your level of resources some of the marketing strategies listed below will work for you, and others won’t. For example, local businesses might not want to use some of the tactics that would promote their products around the world.
But you also have to keep in mind how some of these marketing tactics work together. You can’t have a content strategy without a digital marketing campaign or some sort of social media campaign.
We’ll go through some of the most popular most digital marketing strategies. The definitions, pros and cons of each and some examples of what it looks like.
Guerilla Marketing Tactics
Guerrilla marketing is a type of marketing that uses unconventional methods to promote a product or service. These methods can include anything from street stunts to social media campaigns.
One of the main advantages of using guerrilla marketing is that it’s a very cost-effective way to promote your business. You don’t need a lot of money or resources to execute a successful guerrilla marketing campaign.
Another advantage of guerrilla marketing is that it’s very creative and can generate a lot of buzz for your product or service. This type of marketing is perfect for businesses that want to stand out from the competition.
There are many different guerrilla marketing tactics that you can use, but here are a few of the most popular ones:
1. Graffiti – using city streets and alleyways as a giant canvas to advertise your product/company
2. Flash mobs – using a group of people to perform a public stunt that will go viral (in a positive way) online
3. Stickers – distributing stickers to your audience 4
However, you will need to be aware that these mysterious and forward campaigns can be misunderstood. Sometimes the lack of clarity with these campaigns enables the audience to come up with their own conclusions which may not be the right conclusion that you were hoping for.
Scarcity Marketing Tactics
Scarcity marketing is a type of marketing that uses the principle of scarcity to encourage people to buy a product or service. This type of marketing can be used to create a sense of urgency and make people feel like they need to buy something before it’s too late.
There are many different ways to create a sense of scarcity, but here are a few of the most popular tactics:
1. Limited time offers – This is one of the most common ways to use scarcity in marketing. By offering a product or service for a limited time only, you create a sense of urgency and make people want to buy it before it’s too late.
2. Limited quantity – Another common way to use scarcity is by limiting the number of products available.
You’ll see this when brands create a partnership with a celebrity. For example, Tim Horton’s and Justin Bieber. Where Tim Hortans collaborated with Justin Bieber to create TimBiebs. 3 new unique flavours of Timbits that were only available until supplies last.
Digital Marketing Tactics
Digital marketing is the process of marketing a product or service using digital channels to reach and engage customers to create a digital marketing strategy. It’s a broad term that can include anything from websites and email marketing to search engine optimization and social media marketing.
One of the main advantages of digital marketing is that it allows businesses to reach a global audience. With the right strategy, you can target customers all over the world with just a few clicks.
Another advantage of digital marketing is that it’s very affordable. You can reach a large audience for a fraction of the cost of traditional marketing methods.
Digital marketing is also very versatile. There are many different channels you can use to reach your target audience, and you can tailor your strategy to match your specific needs.
The most common types of digital marketing are:
- Email marketing
- Affiliate marketing
- Content marketing
While digital marketing is a great way to reach a large audience, it has a few disadvantages.
One of the biggest problems with digital marketing is that it’s very easy to ignore. With so many different channels available, it’s easy for people to tune out your message if it’s not relevant to them.
Another problem with digital marketing is that it can be very spammy. If you’re not careful, you can end up bombarding your audience with irrelevant ads and messages, which will only serve to annoy them.
Account Based Marketing Tactics
Account-based marketing (ABM) is a type of B2B marketing that focuses on specific accounts and target markets. With ABM, businesses create a personalized marketing strategy for each of their key accounts.
The main advantage of ABM is that it allows businesses to target their ideal customers. By creating a personalized strategy for each account, businesses can ensure that they’re reaching the right people with the right message.
ABM is also very effective because it allows businesses to track their results. With traditional B2B marketing, it’s often difficult to track how many leads were generated from a specific campaign. But with ABM, businesses can track every interaction with each account and see how it contributes to the overall success of the campaign.
ABM is a great way to build long-term relationships with your customers. By targeting key accounts and providing them with personalized service, you can create lasting relationships that will benefit both parties.
While account-based marketing has a number of advantages, it also has a few disadvantages.
One of the biggest problems with ABM is that it can be very expensive. It often requires businesses to invest in specialized software and tools that can help them track their results.
Another problem with ABM is that it can be time-consuming. It takes a lot of time and effort to create a personalized marketing strategy for each account.
ABM can also be difficult to scale. As your business grows, it becomes increasingly difficult to maintain personal relationships with all of your customers.
Paid Advertising Tactics
Paid advertising tactics are common advertising tactic is when you pay to promote your product or service.
There are a number of different advertising tactics that businesses can use to get the word out about their product or service. Here are a few of the most common advertising tactics:
- Television advertising
- Radio advertising
- Pay-per-click advertising (search engine marketing)
- Influencer advertising
- Banner ads
While paid advertising can be a great way to promote your product or service, it also has a few drawbacks.
One of the biggest problems with paid advertising is that it can be very expensive. If you’re not careful, you can end up spending a lot of money on advertising without seeing any results.
Another problem with paid advertising is that it can be very competitive. If you’re not the first to enter the market, you may find it difficult to compete with other businesses.
We have multiple blogs that go in-depth about different paid advertising strategies
Lead Generation Tactics
Lead generation tactics are a type of marketing strategy that businesses use to attract new customers. More often you’ll see businesses offer different tradeoffs. A case study, salary guide, Facebook ad templates etc in exchange for the person’s contact information.
There are 3 things that are often used in lead generation. Email, social media and blogs. Businesses who these three strategies in order to help nurture the lead into a customer. Email, social media and blogs help bring in the lead to the landing page that would have a form. In the optimal scenario, the lead would then fill out the form give you their email address in exchange. You can then nurture them into a customer.
Lead generation tactics are a great way to attract new customers and grow your business. By using a variety of different lead generation tactics, you can reach a wider audience and generate more leads.
A company that does this really well is Hubspot. They have hundreds of content offers on their website that, in exchange for an email, you get access to.
While lead generation is a great way to attract new customers, it also has a few drawbacks.
One of the biggest problems with lead generation is that it can be very time-consuming. It often takes a lot of time and effort to create a good lead generation strategy.
Lead generation is a part of the great inbound marketing strategy that many companies are turning to. To read a full breakdown of inbound marketing, follow this link!
Lead generation is one of the best marketing strategies that a business can do.
Social Media Marketing Tactics
Social media marketing is the use of social media platforms to promote a product or service. There are a number of different social media platforms that businesses can use to promote their product or service, including Facebook, Twitter, Instagram, and LinkedIn.
Social media marketing is a great way to reach a wider audience and promote your product or service. By using a variety of different social media channels, you can reach a larger number of people and generate more leads.
But make sure that you have good quality content and that you’re providing value to your followers. Without good content, you won’t see much success in social media marketing.
Content Marketing Tactics
Content marketing is the practice of creating and distributing valuable content to attract, engage, and convert prospects into customers. Content marketing can take many different forms, including blog posts, infographics, e-books, social media posts, and more.
One of the best things about content marketing is that it’s a great way to attract new customers and grow your business. By creating and distributing valuable content, you can reach a wider audience and generate more leads. Content marketing or content creation is without a double one of the most successful marketing strategies
If you want more information about how to create quality content read these blogs!
Promotional Marketing Tactics
Promotional marketing is when you give tangible items to your prospects to make it easier to stay top of mind. This can include items like pens, notepads, mugs, and t-shirts.
Promotional marketing is a great way to stay top of mind with your prospects and generate more leads. By providing tangible items that are branded with your company logo, you make it easier for your prospects to remember who you are.
Some common examples of promotional tactics are:
- business cards
- posts cards, pamphlets
- notespads, pens
- tote bags, lanyards
There are a few drawbacks to using promotional marketing tactics. One of the biggest problems is that it can be expensive. It often costs a lot of money to create and distribute promotional items.
Another problem is that it can be difficult to track the results of promotional marketing. It can be hard to determine how effective your promotional items are in generating leads and sales.
Finally, using too many promotional items can be overwhelming for your prospects. It can be difficult for them to keep track of all the different things you’re sending them.
There are a number of different marketing tactics that businesses can use to increase their sales. These tactics include social media marketing, content marketing, promotional marketing, and more.
There are many different marketing tactics that have been proven to be successful over the years. All of these strategies-whether it’s social media marketing, content marketing or promotional marketing-have their own benefits and drawbacks that you should consider before implementing them in your very own business strategy. The key is finding what works for you.