Attribution modeling is a framework for analyzing which touchpoints, or marketing channels, receive credit for a conversion. Each attribution model distributes the value of a conversion across each touchpoint differently.
How do you know if your customers are happy with the experience? What do they dislike and like about your products or services? Customer feedback is one of the most vital sources of information for your business. It helps improve product development, marketing, operations and overall success. Listening to your customers and making adjustments is the best way to move a business forward.